Saras Aajeevika (eSaras) is an initiative of the NRLM, Ministry of Rural Development (MoRD), Government of India to promote Indian heritage of Handloom & Handicraft and connect you with rural artisans, weavers, SHGs & federations.

Our mission is to get 100% original and authentic handmade handcrafted items directly from rural women. This initiative will help you to buy handicraft items online directly from the heart of Indian handloom and handicraft clusters.

Handicraft items at eSaras are crafted & designed by the rural self-help groups using pure materials. We have a variety of handicraft items that will definitely furnish your home with beauty. Our handicraft items will not only furnish your home, but also it define the Indian civilization & legacy. What else! Our handicraft items are directly crafted by rural artisans, so your little effort will directly affect those rural self-help groups. You can easily buy handicraft items online at a very affordable price.